Jason: It’s simple: I believe that, more than anything else, people want to feel heard. And if you want something from people, you first have to understand and then give them what they want. Here’s what I want: I want an audience. I want people to listen, read, and engage with my work, and I want them to share my work as well. To do that, they need to trust and value me—and I know that the simplest way I can do that is to engage with them, because that direct connection is what they want. Also, frankly, it helps me do my job better: When I’m hearing directly from entrepreneurs, I’m able to better understand what resonates with them and how I can do a better job reaching them.