Steps to connect Google Ads account and Google Merchant Centre:
Google ads have various types of ads like Video ads, Search ads, Display ads, Shopping ads,etc. So, Amongst these ads, Shopping ads require a special setup which we don’t need to do in the other format of ads.
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So, Basically, After we have created a ‘Google Ads’ account, We need to create an account on ‘Google Merchant Centre(GMC)’. For this simply search ‘Google Merchant Centre’ on Google and you will get the official link. Now:
Click on ‘Get Started’
Fill in the basic information like Business name, Location,etc.
Then, Your GMC account opens. (Link:)
Here: Look for ‘Setup Shopping Ads’ option.
Click on it and then you will see an option which will ask you to ‘Connect Google Ads’ account.
Click on this option and send a ‘Connection Request’.
Now, Open your ‘Google Ads’ account where you will get a notification stating that you need to verify a GMC account.
Click on that notification and click on ‘View Details’.
After that, Simply ‘Approve’ the request.
That’s it. Your Google Merchant Centre and Google Ads account are connected.